MISSION & OBJECTIVES
mission
To plan, develop and provide affordable and high-quality homes inspired by modern living concepts for middle-income Malaysians.
objectives
- To plan housing development and integrated community facilities as well as improvement in quality of life for homeowners.
- To develop modern, comfortable and high-quality housing.
- To provide affordable housing for middle-income group.
- To preserve PR1MA brand with our established and updated development standards, and to monitor the implementation of the standards.
